Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
72Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Three equal-weight CTAs — LEARN MORE, START FREE TRIAL, and TALK TO US share visual weight, so no single primary action wins the one-second scan.
  2. Outlined hero buttons — Both hero CTAs are thin outlined pills on a dark photo — neither has the filled contrast a primary action needs.
  3. Five dropdown nav menus — Platform through Company dropdowns plus Free Trial create heavy exit density before the visitor reaches the hero pitch.

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
AquantCustomer logo strip: Makino, Beckman Coulter, Terex, JLG, Outset, Stryker, Cytiva, Comfort Systems USA, Hobart
Dawn Industries"Backed by Y Combinator" banner
UptimeAINo visible trust signal identified.
Augmentir"TRUSTED BY THE WORLD'S LEADING DIGITAL INNOVATORS" logo band header
SquadAI (Squadron AI) / AitomaticNo visible trust signal identified.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Aquant

How Aquant compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Aquant’s headlineConversational AI for physical product supportAI that sees what your customers see and guides repairs over the phone, resolving more calls without human intervention.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Aquant mobile capture for Mobile web

What works

What to improve