Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Bramante
Corning Life Sciences
Thermo Fisher Scientific (Gibco)
MilliporeSigma (Sigma-Aldrich)
Lonza Bioscience
Trust read
BramanteProduct card showing "DPBS 1X, without calcium and magnesium" with public price "$5 · 500 mL · $10 / L" and SKU MD-LIQ-D
Thermo Fisher Scientific (Gibco)Real product packaging shots in the promo cards (e.g. "Where preparation meets savings" reagent kits) plus catalog-numbe
Cytiva (HyClone)Ordering infrastructure in the header — "Quick Order," "Track Order," "Quotes," and Cart — signaling a real operating co
MilliporeSigma (Sigma-Aldrich)Real product photography of Amicon Ultra devices and Supelco solvent bottles with a CAS-number product search bar
Corning Life Sciences"175 years of continuous innovation" heritage claim in the desktop hero
Lonza Bioscience"Certificate of Analysis" lookup with "Find CoA" — batch-level QC documentation tool

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie consent banner — Overlays the trust bullets and product card on both viewports, blocking the fold's proof content until dismissed.
  2. Top utility bar — Four micro-copy claims plus three links compete for first-glance attention before the headline.
  3. See LabKick Software button — Secondary CTA sits at nearly equal size and weight beside the primary, splitting the click decision.
  4. Eyebrow link row — 'PUBLIC PACK PRICES / CATALOG READABLE OVER MCP / CUSTOM QUOTES' reads as a third message strip stacked above the eyebrow and headline.

Mobile web

70Fair

The phone experience as a first-class citizen.

Bramante mobile capture for Mobile web

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Bramante

How Bramante compares

Recommended rewrites

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Bramante’s headlineFair.Public pack prices for every lab. Compare the savings for each pack. Choose your media and buffers, see the shipping total, and know what you’ll pay before you order.

Working

Could improve