Your landing page’s weakest score is Trust.
How Bramante ranks
category scores
category scoresShowHide
Trust
56FairProof that the product is real, competent, and safe to try.





| Trust read | |
|---|---|
| Bramante | Product card showing "DPBS 1X, without calcium and magnesium" with public price "$5 · 500 mL · $10 / L" and SKU MD-LIQ-D |
| Real product packaging shots in the promo cards (e.g. "Where preparation meets savings" reagent kits) plus catalog-numbe | |
| Ordering infrastructure in the header — "Quick Order," "Track Order," "Quotes," and Cart — signaling a real operating co | |
| Real product photography of Amicon Ultra devices and Supelco solvent bottles with a CAS-number product search bar | |
| "175 years of continuous innovation" heritage claim in the desktop hero | |
| "Certificate of Analysis" lookup with "Find CoA" — batch-level QC documentation tool |
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
1234- Cookie consent banner — Overlays the trust bullets and product card on both viewports, blocking the fold's proof content until dismissed.
- Top utility bar — Four micro-copy claims plus three links compete for first-glance attention before the headline.
- See LabKick Software button — Secondary CTA sits at nearly equal size and weight beside the primary, splitting the click decision.
- Eyebrow link row — 'PUBLIC PACK PRICES / CATALOG READABLE OVER MCP / CUSTOM QUOTES' reads as a third message strip stacked above the eyebrow and headline.
Mobile web
70FairThe phone experience as a first-class citizen.

What works
What to improve
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Bramante compares
Recommended rewrites
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
Fair.
Public pack prices for every lab. Compare the savings for each pack. Choose your media and buffers, see the shipping total, and know what you’ll pay before you order.
Working
Could improve
