BlackLinehttps://blackline.com/

Your landing page’s weakest score is Trust.

How BlackLine ranks

  1. 1.Ledge71
  2. 2.FloQast70
  3. 3.HighRadius65
  4. 4.BlackLine63
  5. 5.End Close62
  6. 6.Trintech62
Fix Trust
63Growth scoreupdated

category scores

Trust44Mobile web64
category scoresShowHide
Trust44Mobile web64

Trust

44Poor

Proof that the product is real, competent, and safe to try.

BlackLine
FloQast
HighRadius
Ledge
End Close
Trust read
BlackLine"Built with Google AI" disclosure under the AI question bar
End CloseReconciliation product UI with matched/unmatched records and "Agent resolved · EXC-004 / Duplicate refund · 2m ago" toas
LedgeProduct screenshot of the agent generating a "Working Paper Summary: COGS (Cost of Goods Sold) Journal Entry Calculation
FloQast"Trusted by 3,500+ global companies" logo bar (lululemon, DoorDash, Shopify, HubSpot, Roblox, Twilio)
HighRadius"Trusted By 1500+ Finance Teams Of All Sizes" above a logo wall including Adobe, Siemens, Unilever, Nike, Nestlé, Starbu
TrintechNo visible trust signal identified.

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Get pricing button — Lands at the viewport's bottom edge and floats desktop-width instead of full-bleed; 'See how it works' below it is cut off entirely.
  2. AI search bar block — Search input plus three-line consent disclaimer consumes the top quarter of the fold, pushing the value prop and CTAs down.
  3. Four-line headline — Desktop headline scales down too little, wrapping into four oversized lines that shove the CTAs off-screen.

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

BlackLine desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

BlackLinein-product action

How BlackLine compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

BlackLine’s headlineERPs record your past. Our Agentic AI powers you today.Put AI agents to work across Record-to-Report and Invoice-to-Cash, governed at every step, so you get speed, accuracy and control.

Working

Could improve