Your landing page’s weakest score is CTA.

Fix CTA
28Growth scoreupdated

category scores

category scoresShowHide

CTA

15Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Micropep Technologies
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Insilico Medicine
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Charm Therapeutics
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AgPlenus

Problems

  • no CTA anywhere in the fold
  • no nav or secondary link either
  • fold is logo + graphic only

Value props

18Poor

Title, subtitle, hero — do they sell the product's true value?

Bindwell’s headline vagueBindwell

Working

  • Clean, memorable brand presentation
  • Protein visual signals biotech domain

Could improve

  • No value claim anywhere in the fold
  • No subhead, proof, or numbers
  • Visual decorates, doesn't demonstrate

Trust

30Poor

Proof that the product is real, competent, and safe to try.

Bindwell desktop capture for Trust

How Bindwell compares

Trust read

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Bindwell desktop capture for Information hierarchy

What works

What to improve

Mobile web

38Poor

The phone experience as a first-class citizen.

Bindwell mobile capture for Mobile web

What works

What to improve