Your landing page’s weakest score is CTA.

Fix CTA
49Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

LEARN MORE ABOUT OUR INNOVATION
AgPlenus
Micropep Technologies
REGISTER NOW!
Insilico Medicine
Discover
Charm Therapeutics

Problems

  • no CTA in desktop hero
  • 5 words, wraps to two lines
  • 'Learn more' is vague, no verb payoff
  • ghost style, weak visual footprint

Trust

44Poor

Proof that the product is real, competent, and safe to try.

AgPlenus
Insilico Medicine
Charm Therapeutics
Trust read
AgPlenus"Our Innovation" list detailing the platform: "Scanning billions of compounds", "De novo design of small molecules"
BindwellNo visible trust signal identified.
Insilico MedicinePipeline table rows showing "Out-licensed to Exelixis" and "Out-licensed to Menarini" with Phase I–III progress bars and
Micropep TechnologiesNo visible trust signal identified.
Iambic TherapeuticsNo visible trust signal identified.
Charm TherapeuticsHeadline "Addressing resistance in AML with a best-in-class menin inhibitor" naming a specific target and indication

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

AgPlenus’s headlineNovel Crop Protection SolutionsTo guarantee global food security

Working

Could improve

Mobile web

52Fair

The phone experience as a first-class citizen.

AgPlenus mobile capture for Mobile web

What works

What to improve

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

AgPlenus desktop capture for Information hierarchy

What works

What to improve