Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Besimple AI
Shaip
Trust read
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Defined.ai"Defined.ai Awarded ISO 42001 Certification, Strengthening Leadership in Responsible AI Data" announcement bar with pres
Appenimplicit context Appen may benefit from pre-existing familiarity among its target audience.
ShaipLogo strip with Amazon, Google, and Microsoft below the hero CTA
TELUS Digital (Playment/AI Data Solutions)implicit context TELUS Digital (Playment/AI Data Solutions) may benefit from pre-existing familiarity among its target audience.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Besimple AI
Appen

Problems

  • high-commitment sales-call framing
  • secondary CTA is the cheaper click
  • no self-serve path to product value

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Besimple AI’s headlineConversational data for speech modelsCollect, license, annotate, and evaluate high-quality conversational audio datasets

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Besimple AI desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Besimple AI mobile capture for Mobile web

What works

What to improve