Your landing page’s weakest score is Value props.

Fix Value props
55Growth scoreupdated

category scores

category scoresShowHide

Value props

44Poor

Title, subtitle, hero — do they sell the product's true value?

Axxess’s headline vagueConnect to the Power of the Axxess EcosystemAxxess empowers healthcare in the home with technology solutions to make lives better.

Working

  • Mobile subhead names the category: healthcare in the home
  • Keyword cloud hints at capabilities (compliance, AI)
  • "Trusted Partner for Growth" signals a business outcome

Could improve

  • Desktop H1 assumes visitor knows Axxess
  • Zero numbers or proof points in the fold
  • Hero shows blurry logos, not the product working

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Claim Health
WellSky
Element5
Trust read
AxxessNo visible trust signal identified.
Claim Health"Trusted by leading home-based care providers" logo strip (PARC, PromiseCare, Bridge Home Health & Hospice, Ascend Healt
WellSkyTrusted by 20,000+ provider organizations. Powering care for 1 in 3 Americans.
Careport (WellSky CarePort)"CarePort powered by WellSky" logo lockup
Element5Named customer testimonial video: "Katy Ramsey, VP of Operations at AngMar Medical"
MedalogixNo visible trust signal identified.

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Axxess

How Axxess compares

Recommended rewrites

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Axxess desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Axxess mobile capture for Mobile web

What works

What to improve