CCC Estimating / Solera Qapter (Audatex)https://audatex.com/

Your landing page’s weakest score is Information hierarchy.

How CCC Estimating / Solera Qapter (Audatex) ranks

  1. 1.Parrot72
  2. 2.Shopmonkey66
  3. 3.BodyShop Booster64
  4. 4.CCC Estimating / Solera Qapter (Audatex)54
  5. 5.Mitchell (Enlyte)52
  6. 6.CCC ONE50
Fix Information hierarchy
54Growth scoreupdated

category scores

Information hierarchy48CTA48
category scoresShowHide
Information hierarchy48CTA48

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Four solutions tabs — Four equal-weight tabs split attention across audiences instead of driving one primary action.
  2. Awards badge collage — Four small unreadable award logos occupy the hero's prime right-side scan path where a CTA belongs.
  3. Truncated headline text — Value prop 'The right repair the...' is cut off at the fold edge, leaving the core message unreadable.

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SEE HOW
CCC Estimating / Solera Qapter (Audatex)
Parrot
BodyShop Booster
Shopmonkey
CCC ONE

Problems

  • absent from desktop fold
  • vague payoff — see how what?
  • hero has only carousel arrows
  • desktop fallback is Contact Us

Mobile web

52Fair

The phone experience as a first-class citizen.

CCC Estimating / Solera Qapter (Audatex) mobile capture for Mobile web

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

CCC Estimating / Solera Qapter (Audatex)’s headlineFleets thrive here.™

Working

Could improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

CCC Estimating / Solera Qapter (Audatex) desktop capture for Trust

How CCC Estimating / Solera Qapter (Audatex) compares

Trust read