Your landing page’s weakest score is CTA.

Fix CTA
53Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Edison Scientific
FutureHouse
Lila Sciences

Problems

  • no primary CTA anywhere in fold
  • only nav links and a text link
  • banner is news, not an action
  • no path into the product

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Uncollapsed nav row — Full desktop link row (Products, Plans, Inference, Join Us) crammed across the phone instead of a hamburger.
  2. Two-line announcement banner — Banner wraps to two lines and stacks with the nav into a double-decker header eating the top of the fold.
  3. Mission paragraph — Seven lines of prose stand in for a hero with no CTA button anywhere in the first viewport.

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Aster desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Aster’s headlineasterAster is a Public Benefit Corporation focusing on automating research. Currently, discovering novel technologies takes years. Our mission is to develop autonomous research systems that compress decades of research into hours.

Working

Could improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Aster desktop capture for Trust

How Aster compares

Trust read