FutureHousehttps://futurehouse.org/

Your landing page’s weakest score is Trust.

How FutureHouse ranks

  1. 1.FutureHouse61
  2. 2.World Labs58
  3. 3.HABIT57
  4. 4.Reflection AI51
  5. 5.Sakana AI43
Fix Trust
61Growth scoreupdated

category scores

Trust38CTA52
category scoresShowHide
Trust38CTA52

Trust

38Poor

Proof that the product is real, competent, and safe to try.

FutureHouse
World Labs
Trust read
FutureHouse"We're a non-profit building AI agents to automate research in biology and other complex sciences."
HABITNo visible trust signal identified.
Sakana AIimplicit context Sakana AI may benefit from pre-existing familiarity among its target audience.
Reflection AINo visible trust signal identified.
World Labs"CLICK TO EXPLORE" interactive world demo in the mobile hero

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

FutureHouse
World Labs
HABIT

Problems

  • 'Learn More' defers value
  • 5 words, too long
  • small footprint on desktop
  • competes with nav 'Join Us'

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

FutureHouse desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

FutureHouse’s headlineAutomating scientific discovery.We're a non-profit building AI agents to automate research in biology and other complex sciences.

Working

Could improve

Mobile web

80Strong

The phone experience as a first-class citizen.

FutureHouse mobile capture for Mobile web

What works

What to improve