Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Donna
Martin
Ohai
Trust read
Donna"4.9/5 on G2" rating badge above the hero headline
CaddyiMessage product demo showing Caddy texting "Hey Jess! Busy day today:" with a daily schedule digest
MartinProduct Hunt "#1 Product of the Day" badge above the headline
OhaiFive-star testimonial card: "The best app on my phone!" — Olivia Munn, Actress
MiloNo visible trust signal identified.
MindyNo visible trust signal identified.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Broken hero video — Renders a security error in headline-scale serif type that outranks the actual H1 and reads as an untrustworthy page.
  2. Book a demo button — Same purple pill weight as Try Donna, splitting the primary action between two competing CTAs.
  3. Preferences cookie pill — Floating white control in the fold's corner pulls attention away from the conversion surface.

Mobile web

58Fair

The phone experience as a first-class citizen.

Donna mobile capture for Mobile web

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Donna’s headlineThe voice-first AI assistant for field salesHelping field sales teams turn wasted time into more closed deals

Working

Could improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Donna

How Donna compares

Recommended rewrites