Your landing page’s weakest score is Value props.

Fix Value props
40Growth scoreupdated

category scores

category scoresShowHide

Value props

28Poor

Title, subtitle, hero — do they sell the product's true value?

Mindy’s headline vagueMindy's Next Chapter

Working

  • Names the acquirer (WorkWhile) in bold
  • Plainly states original mission in line one
  • Warm, honest tone for a farewell note

Could improve

  • Headline hides the news — say 'joining WorkWhile'
  • No subhead or CTA routing visitors anywhere
  • No link or next step for existing users

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lindy
Ohai.ai
Pally
Martin
Meco Skej / Skej

Problems

  • no CTA anywhere in either fold
  • traffic dead-ends with no next step
  • WorkWhile named but not linked

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Mindy desktop capture for Trust

How Mindy compares

Trust read

Mobile web

48Poor

The phone experience as a first-class citizen.

Mindy mobile capture for Mobile web

What works

What to improve

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Mindy desktop capture for Information hierarchy

What works

What to improve