Arctic Wolfhttps://arcticwolf.com/

Your landing page’s weakest score is CTA.

How Arctic Wolf ranks

  1. 1.Wiz79
  2. 2.Tolmo68
  3. 3.Sysdig65
  4. 4.Arctic Wolf64
  5. 5.Orca Security60
  6. 6.Lacework FortiCNAPP56
Fix CTA
64Growth scoreupdated

category scores

CTA58Value props58
category scoresShowHide
CTA58Value props58

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Arctic Wolf
Wiz
Tolmo
Sysdig
Orca Security

Problems

  • slogan, not an action
  • no payoff implied on click
  • three competing labels on page
  • nav 'Request a Demo' feels costly

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Arctic Wolf’s headline vagueSuper Instinct Meets Super AIHuman instinct provides the judgment. AI provides the speed.

Working

  • Memorable human + AI framing
  • 10,000-customer proof near fold
  • Confident, distinctive brand voice

Could improve

  • Never names security operations
  • No outcome or metric in hero copy
  • Hero image decorates, shows nothing

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Arctic Wolf desktop capture for Information hierarchy

What works

What to improve

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Arctic Wolf desktop capture for Trust

How Arctic Wolf compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Arctic Wolf mobile capture for Mobile web

What works

What to improve