Affinityhttps://affinity.co/

Your landing page’s weakest score is Trust.

How Affinity ranks

  1. 1.Rogo72
  2. 2.4Degrees68
  3. 3.Maywood66
  4. 4.Affinity61
  5. 5.DealCloud (Intapp)58
Fix Trust
61Growth scoreupdated

category scores

Trust48Information hierarchy58
category scoresShowHide
Trust48Information hierarchy58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Affinity
Rogo
4Degrees
Maywood
Trust read
AffinityProduct animation showing AI workflow steps: "Pulling pipeline status…", "Scanning portfolio updates…", "Mapping & scori
MaywoodProduct feed panel "Maywood · working in background" showing real drafted replies and deal-progression entries with an "
RogoCustomer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James
4DegreesDetailed product UI mockup showing Contacts view with Relationship Strength panel, recurring reminders, and interaction
DealCloud (Intapp)Banner: "Celeste is now embedded across our compliance solutions" with "Read the press release" link

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Auto-opened chat widget — Covers the right third of the fold, overlaps the headline, and adds three competing buttons against the demo CTA.
  2. Cookie consent banner — Blocks the left half of the headline and subtitle, leaving the value prop unreadable at a glance.
  3. Truncated hero headline — "next deal is in Affinity's network" is clipped by overlays on both sides, so the core promise never lands whole.
  4. Request a demo CTA — Low-contrast outline button wedged between banner and chat panel, outside the natural scan path.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Affinity

How Affinity compares

Recommended rewrites

Mobile web

62Fair

The phone experience as a first-class citizen.

Affinity mobile capture for Mobile web

What works

What to improve

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Affinity’s headlineYour next deal is in your networkAffinity finds it for you, and gets your team ready to win it.

Working

Could improve