Your landing page’s weakest score is Trust.
How 4Degrees ranks
Trust
56FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| 4Degrees | Detailed product UI mockup showing Contacts view with Relationship Strength panel, recurring reminders, and interaction |
| Product feed panel "Maywood · working in background" showing real drafted replies and deal-progression entries with an " | |
| Customer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James | |
| Product animation showing AI workflow steps: "Pulling pipeline status…", "Scanning portfolio updates…", "Mapping & scori | |
| Banner: "Celeste is now embedded across our compliance solutions" with "Read the press release" link |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- "Request" feels costly and sales-gated
- email capture raises click cost
- no self-serve or trial path visible
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
The AI-Powered CRM For Private-Market Deals And The Relationships That Drive Them.
Relationship intelligence and deal management built for Investment Banking
Working
Could improve
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
