Your landing page’s weakest score is Value props.
How AES Maximo (AES Corporation) ranks
Value props
38PoorTitle, subtitle, hero — do they sell the product's true value?
Leading energy innovation
Working
- Hero video shows real infrastructure at scale
- Short, legible headline over clean imagery
Could improve
- Headline could caption any energy company
- No subhead or proof points in the fold
- Maximo product never named or shown
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- no CTA anywhere in the fold
- hero is headline + video only
- nav links are the only actions
- search box is site nav, not product
Mobile web
48PoorThe phone experience as a first-class citizen.

What works
What to improve
Trust
52FairProof that the product is real, competent, and safe to try.

How AES Maximo (AES Corporation) compares
Trust read
Information hierarchy
54FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
