AES Maximo (AES Corporation)https://aes.com/

Your landing page’s weakest score is Value props.

Fix Value props
47Growth scoreupdated

category scores

category scoresShowHide

Value props

38Poor

Title, subtitle, hero — do they sell the product's true value?

AES Maximo (AES Corporation)’s headline vagueLeading energy innovation

Working

  • Hero video shows real infrastructure at scale
  • Short, legible headline over clean imagery

Could improve

  • Headline could caption any energy company
  • No subhead or proof points in the fold
  • Maximo product never named or shown

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cosmic Robotics
Charge Robotics

Problems

  • no CTA anywhere in the fold
  • hero is headline + video only
  • nav links are the only actions
  • search box is site nav, not product

Mobile web

48Poor

The phone experience as a first-class citizen.

AES Maximo (AES Corporation) mobile capture for Mobile web

What works

What to improve

Trust

52Fair

Proof that the product is real, competent, and safe to try.

AES Maximo (AES Corporation) desktop capture for Trust

How AES Maximo (AES Corporation) compares

Trust read

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

AES Maximo (AES Corporation) desktop capture for Information hierarchy

What works

What to improve