TraverseYC W26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

90807060504030Surge AI 46 on Jun 9 (Wayback)Surge AI 45 on Jul 15 (Wayback)Surge AI 44 on Jul 24 (Wayback)Surge AI 46 on Aug 13 (Wayback)Surge AI 44 on Aug 21 (Wayback)Surge AI 46 on Aug 31 (Wayback)Surge AI 46 on Sep 20 (Live)Scale AI 62 on May 30 (Wayback)Scale AI 62 on Jun 15 (Wayback)Scale AI 49 on Jul 11 (Wayback)Scale AI 64 on Aug 23 (Wayback)Scale AI 62 on Sep 5 (Wayback)Scale AI 61 on Sep 20 (Live)Mercor 75 on Jun 25 (Wayback)Mercor 76 on Jul 14 (Wayback)Mercor 77 on Jul 23 (Wayback)Mercor 74 on Aug 12 (Wayback)Mercor 59 on Aug 28 (Wayback)Mercor 57 on Sep 5 (Wayback)Mercor 54 on Sep 20 (Live)Handshake AI 54 on Sep 22 (Live)Prolific 70 on May 18 (Wayback)Prolific 66 on May 30 (Wayback)Prolific 69 on Jun 17 (Wayback)Prolific 70 on Jun 26 (Wayback)Prolific 68 on Jul 12 (Wayback)Prolific 70 on Aug 14 (Wayback)Prolific 72 on Sep 20 (Live)Traverse 62 on Apr 14 (Wayback)Traverse 64 on Apr 25 (Wayback)Traverse 59 on May 14 (Wayback)Traverse 61 on Sep 22 (Live)Apr 14Apr 25May 14Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202661LiveOverall +2 · Trust +8 · Mobile web +4Viewing
  2. May 14, 202659Overall −5 · Trust −10 · Information hierarchy −4View →
  3. Apr 25, 202664Overall +2 · Value props +4 · Trust +2View →
  4. Apr 14, 202662First tracked report — strongest Information hierarchy 82, weakest Trust 42View →

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Trust read
Traverse"Backed By Y Combinator" badge in the mobile capture
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Handshake AI"Continue with Google" OAuth button with Google logo
Prolificimplicit context Prolific may benefit from pre-existing familiarity among its target audience.

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

Traverse’s headline vagueTraverse the path to superintelligenceWe give frontier AI labs training data that enables their models to acquire taste and handle ambiguous scenarios. If you'd like your models to be better at economically valuable work, get in touch.

Working

  • Subhead names buyer: frontier AI labs
  • 'Taste' and 'ambiguity' differentiate the data
  • Clear next step: get in touch

Could improve

  • H1 is a pun, not a value claim
  • No numbers, labs, or proof points
  • Hero art decorates, doesn't demonstrate

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Traverse
Prolific
Scale AI

Problems

  • no action verb, reads as a label
  • generic, no value in the click
  • nav says 'Acquire Data', hero 'Contact'
  • click feels like starting a sales cycle

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Contact button — Desktop-sized button floating narrow in the column and pushed to the bottom edge of the first viewport; should be near-full-bleed and higher.
  2. Hero headline wrap — Headline scales down too little, wrapping to five cramped lines and pushing the CTA down the fold.
  3. Body paragraph block — Four full lines of desktop copy stacked between headline and CTA delay the tap.

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Acquire Data button — Second black button styled at identical weight to "Contact" splits the primary action between two competing CTAs.
  2. Contact CTA button — Small footprint and generic "Contact" label sit visually subordinate to the oversized serif headline, weakening the one-second find.