TepaliYC W26 landing page report.
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Tepalihttps://tepali.com/

Your landing page’s weakest score is Trust.

How Tepali ranks

  1. 1.Tepali75
  2. 2.Pabau72
  3. 3.Boulevard70
  4. 4.Mangomint68
  5. 5.Zenoti65
  6. 6.AestheticsPro57
Fix Trust
75Growth scoreupdated

category scores

Trust62Information hierarchy68CTA78Value props84Mobile web84
category scoresShowHide
Trust62Information hierarchy68CTA78Value props84Mobile web84

Score over time

9080706050403020Boulevard 66 on Apr 18 (Wayback)Boulevard 71 on Jun 10 (Wayback)Boulevard 70 on Jun 18 (Wayback)Boulevard 70 on Sep 20 (Live)Zenoti 68 on Apr 7 (Wayback)Zenoti 29 on Jun 8 (Wayback)Zenoti 65 on Sep 22 (Live)AestheticsPro 61 on Apr 14 (Wayback)AestheticsPro 62 on May 3 (Wayback)AestheticsPro 63 on May 10 (Wayback)AestheticsPro 60 on May 18 (Wayback)AestheticsPro 62 on Jun 11 (Wayback)AestheticsPro 57 on Sep 22 (Live)Pabau 73 on May 13 (Wayback)Pabau 72 on Jun 17 (Wayback)Pabau 72 on Sep 22 (Live)Mangomint 68 on Sep 20 (Live)Tepali 62 on Apr 21 (Wayback)Tepali 62 on May 19 (Wayback)Tepali 75 on Sep 22 (Live)Apr 21May 19Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202675LiveOverall +13 · Value props +30 · CTA +20Viewing
  2. May 19, 202662CTA −4 · Value props +2View →
  3. Apr 21, 202662First tracked report — strongest Information hierarchy 76, weakest Value props 52View →

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Tepali
Pabau
Trust read
Tepali"Lead Conversion" product UI card showing an Opportunities pipeline with named leads (Jade Kim, Maya Rivera, Cole Bennet
BoulevardReal product UI overlays: "Select Appointment Time" scheduler, "Booked appointments 1107", and "Projected sales $67,085.
Zenotipowered by benchmarks from 30,000+ businesses across the globe
AestheticsProNo visible trust signal identified.
Pabau"Trusted by 4,000+ practices worldwide" badge above the hero headline
MangomintRealistic embedded product demo: 'INDIGO — Choose an option: Book for one person / Book for a group' booking UI powered

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Phone number pill — The 855-552-6751 pill is styled at nearly the same weight as the adjacent CTA, diverting clicks to an offline channel.
  2. Nav link row — Six nav items plus Login sit directly above the hero, giving seven exits before the visitor reaches the headline.
  3. Watch Overview button — A third teal button inside the product card competes for the same scan path as the hero CTA.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Tepali

Problems

  • mobile hero swaps to 'Book a demo'
  • nav pill competes: 'Book a demo'
  • two primary asks split intent

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Tepali’s headline sellsAI EMR for medspas & wellness clinicsFront desk, charting, point of sale, and marketing in one system, with an AI employee that books new leads, charts every appointment, and brings past clients back.

Working

  • Names exact category and audience
  • Subhead lists concrete jobs done
  • Stat strip: +53%, 68+ hrs, $14K+

Could improve

  • Headline is category, not outcome
  • Stock photo decorates, not demos
  • No emotional hook for the pain

Mobile web

84Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Lead Conversion card — Desktop product UI shrunk to illegible micro-text; adds noise without communicating value on a phone.
  2. Book a demo button — Half-column width splits the row with the phone button instead of a full-bleed thumb target.

Competitors

inferred from product, audience, and value prop
#1Tepali75
#2Pabaupabau.com72 #3Boulevardjoinblvd.com70 #4Mangomintmangomint.com68 #5Zenotizenoti.com65 #6AestheticsProaestheticspro.com57