ShofoYC W26 landing page report.
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Shofohttps://shofo.ai/

Your landing page’s weakest score is Mobile web.

How Shofo ranks

  1. 1.Encord74
  2. 2.Datature68
  3. 3.Twelve Labs68
  4. 4.Shofo63
  5. 5.Scale AI61
  6. 6.Surge AI46
Fix Mobile web
63Growth scoreupdated

category scores

Mobile web52CTA58Trust58Value props72Information hierarchy76
category scoresShowHide
Mobile web52CTA58Trust58Value props72Information hierarchy76

Score over time

807060504030Encord 71 on Jun 14 (Wayback)Encord 72 on Jun 23 (Wayback)Encord 71 on Jul 6 (Wayback)Encord 71 on Jul 18 (Wayback)Encord 70 on Jul 30 (Wayback)Encord 73 on Aug 23 (Wayback)Encord 74 on Sep 20 (Live)Scale AI 62 on May 30 (Wayback)Scale AI 62 on Jun 15 (Wayback)Scale AI 49 on Jul 11 (Wayback)Scale AI 64 on Aug 23 (Wayback)Scale AI 62 on Sep 5 (Wayback)Scale AI 61 on Sep 20 (Live)Surge AI 46 on Jun 9 (Wayback)Surge AI 45 on Jul 15 (Wayback)Surge AI 44 on Jul 24 (Wayback)Surge AI 46 on Aug 13 (Wayback)Surge AI 44 on Aug 21 (Wayback)Surge AI 46 on Aug 31 (Wayback)Surge AI 46 on Sep 20 (Live)Datature 70 on Apr 21 (Wayback)Datature 70 on May 12 (Wayback)Datature 72 on Jun 16 (Wayback)Datature 68 on Jun 24 (Wayback)Datature 68 on Sep 22 (Live)Twelve Labs 62 on Jun 21 (Wayback)Twelve Labs 50 on Jul 2 (Wayback)Twelve Labs 52 on Jul 30 (Wayback)Twelve Labs 52 on Aug 8 (Wayback)Twelve Labs 52 on Aug 22 (Wayback)Twelve Labs 67 on Sep 5 (Wayback)Twelve Labs 68 on Sep 20 (Live)Shofo 67 on Apr 22 (Wayback)Shofo 66 on May 11 (Wayback)Shofo 67 on Jun 16 (Wayback)Shofo 65 on Aug 1 (Wayback)Shofo 63 on Sep 22 (Live)Apr 22May 11Jun 16Aug 1Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202663LiveOverall −2 · Information hierarchy −6 · Mobile web −6Viewing
  2. Aug 1, 202665Overall −2 · CTA −10 · Information hierarchy +6View →
  3. Jun 16, 202667Overall +1 · Trust +4 · Mobile web −3View →
  4. May 11, 202666Overall −1 · Information hierarchy −6 · Mobile web +6View →
  5. Apr 22, 202667First tracked report — strongest Information hierarchy 82, weakest Mobile web 52View →

Mobile web

52Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Dense video mosaic — A 7-column thumbnail grid packs dozens of tiny, illegible video tiles into the phone column instead of collapsing to fewer, larger tiles.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Shofo
Datature
Twelve Labs
Encord
Scale AI

Problems

  • missing from mobile fold
  • no CTA in hero section
  • vague payoff — data of what?
  • nav-sized, small footprint

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Shofo
Encord
Trust read
Shofo"Backed by Y Combinator" badge above the hero headline
EncordCustomer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
DatatureVision-AI product demo with annotated detections ("Range in the last hour" gauge overlay on desktop; "Liver H 54.7 mm W
Twelve LabsJockey demo card with prompt UI "Summarize what's working across the ads archive"

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Shofo’s headline undersellsThe World's Largest Video LibraryCustom datasets from millions of hours of video. Cleaned, segmented, and labeled for AI labs.

Working

  • Subhead names buyer: AI labs
  • 'Millions of hours' gives scale
  • Hero grid shows real labeled data

Could improve

  • H1 could describe any video site
  • No number proving 'largest'
  • AI training value buried in subhead

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Hugging Face nav link — Outbound link at equal nav weight siphons visitors away before they reach 'Get Data'.
  2. Video thumbnail mosaic — Dozens of tiny same-size clips read as visual noise with no focal point tying them to the dataset promise.
  3. Y Combinator badge — Boxed badge sits above the headline and wins the first fixation ahead of the value proposition.

Competitors

inferred from product, audience, and value prop
#1Encordencord.com74 #2Dataturedatature.io68 #3Twelve Labstwelvelabs.io68
#4Shofo63
#5Scale AIscale.com61 #6Surge AIsurgehq.ai46