Twelve Labshttps://twelvelabs.io/

Your landing page’s weakest score is Trust.

How Twelve Labs ranks

  1. 1.Encord74
  2. 2.Twelve Labs68
  3. 3.Datature68
  4. 4.Shofo63
  5. 5.Scale AI61
  6. 6.Surge AI46
Fix Trust
68Growth scoreupdated

category scores

Trust44Value props62
category scoresShowHide
Trust44Value props62

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Twelve Labs
Encord
Shofo
Datature
Trust read
Twelve LabsJockey demo card with prompt UI "Summarize what's working across the ads archive"
Shofo"Backed by Y Combinator" badge above the hero headline
EncordCustomer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
DatatureVision-AI product demo with annotated detections ("Range in the last hour" gauge overlay on desktop; "Liver H 54.7 mm W

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Twelve Labs’s headline vagueSee the unseen. Know the unknowable.Your video contains every insight, every event, every decision that mattered. Extracting it has been impossible. Until now.

Working

  • Subhead names video + extraction pain
  • 'Until now' creates an emotional turn
  • Jockey card demos a real query

Could improve

  • Headline could caption any product
  • No numbers or proof points in fold
  • Outcome of extraction never stated

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Twelve Labs desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Twelve Labs

How Twelve Labs compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Twelve Labs mobile capture for Mobile web

What works

What to improve