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- Sep 22, 202667LiveInformation hierarchy +2Viewing
- Mar 27, 202667First tracked report — strongest Information hierarchy 76, weakest Trust 42View →
Your landing page’s weakest score is Trust.
How Proximitty ranks
- 1.
Casca78
- 2.
Baselayer72
- 3.
Proximitty67
- 4.
Abrigo64
67Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Proximitty | "Backed by Y Combinator" badge beside the hero CTA |
| American Banker press bar: "Casca is rapidly changing the way Small Business Administration lenders originate smaller-do | |
| "Trusted by developers and industry leaders at 2,300+ financial institutions" (mobile capture) | |
| See which AI use cases Gartner® identifies as "likely wins" for banking. |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' feels like asking permission
- no immediate value on click
- no secondary lower-friction path
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Proximitty’s headline sells
The AI operating system for commercial lending
Regulator-grade AI agents that ingest documents, spread financials, monitor covenants, and service every borrower. Built for C&I, CRE and SBA loans.
Working
- Names buyer and category instantly
- Subhead lists concrete tasks and loan types
- "Regulator-grade" speaks to compliance fear
Could improve
- Zero numbers or quantified outcomes
- Hero image decorates, shows no product
- "Operating system" is a borrowed abstraction
Mobile web
76FairThe phone experience as a first-class citizen.
123- Hero Request Demo button — Desktop-proportioned button floats at ~40% column width instead of a full-bleed thumb target.
- Oversized hero headline — Headline barely scaled down and wraps into four tall lines, pushing the CTA to the fold's edge.
- Header Request Demo button — Duplicates the hero CTA and crowds the compact header next to the hamburger.
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Hero architecture image — Abstract wood/stone columns communicate nothing about lending software; it outranks the product without showing outcome or category.
- Y Combinator badge — Low-contrast gray treatment right-aligned far from the CTA makes the strongest trust signal nearly invisible and clipped at the edge.
- Duplicate Request Demo — Header button repeats the hero CTA at equal dark weight, splitting attention between two identical targets.