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- Sep 22, 202666LiveOverall +1 · Value props +20 · Information hierarchy −12Viewing
- Apr 15, 202665First tracked report — strongest Information hierarchy 76, weakest Trust 42View →
Your landing page’s weakest score is Trust.
How Maywood ranks
66Growth scoreupdated
category scores
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Score over time
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Maywood | Product feed panel "Maywood · working in background" showing real drafted replies and deal-progression entries with an " |
| Customer/partner logo strip: Tiger Global, Moelis, Nomura, Société Générale, Rothschild & Co, BNP Paribas, Raymond James | |
| Product animation showing AI workflow steps: "Pulling pipeline status…", "Scanning portfolio updates…", "Mapping & scori | |
| Detailed product UI mockup showing Contacts view with Relationship Strength panel, recurring reminders, and interaction | |
| Banner: "Celeste is now embedded across our compliance solutions" with "Read the press release" link |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels like a sales call
- 5 words - too long
- names company, not visitor payoff
- competes with nav Sign Up/Request Access
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
1234- Header CTA cluster — Three same-weight buttons (Request Access, Log In, Sign Up) compete with the hero CTA and split the primary action.
- Live feed panel — Dense micro-copy card with four equal-weight entries pulls the eye rightward and outranks the CTA in visual interest.
- Industry selector dropdown — An interactive control placed above the headline interrupts the scan path before the value prop lands.
- Talk to Representative button — Small footprint and paired with a same-size 'See how it works' ghost button, weakening single-action focus.
Mobile web
68FairThe phone experience as a first-class citizen.
123- Primary CTA position — "Talk to a Maywood Representative" sits below a nine-line body paragraph, near the bottom of the first viewport.
- Body paragraph block — Nine lines of desktop-length copy stack between the headline and the CTA, pushing the action down the fold.
- Four-line headline wrap — "The first finance-compliant proactive AI that runs 24/7" wraps into four tall lines and eats a third of the viewport.
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?