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- Sep 20, 202672LiveOverall +1 · Information hierarchy −6 · CTA +4Viewing
- Sep 13, 202671First tracked report — strongest Information hierarchy 84, weakest Trust 52View →
Your landing page’s weakest score is Trust.
How Martini ranks
72Growth scoreupdated
category scores
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Score over time
Trust
54FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Martini | "200+ Films Made" badge above the headline |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| "We partner with the world's leading organizations to advance their industries:" logo strip (Amazon logo visible) | |
| "TRUSTED BY CREATIVE TEAMS AT" logo bar with Grimes, Boiler Room, FWB FEST, apg | |
| "HIGGSFIELD API — Best prices in GenAI across 50+ models in one API" card alongside real generated-content thumbnails an |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' signals a wait, not value
- click ends in a form, not product
- no payoff hint beyond access itself
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Martini’s headline undersells
AI Video Production for Professionals
Your Film Set for AI Videos
Working
- Names target buyer: professionals
- Hero shows a real customer film
- '200+ Films Made' badge adds proof
Could improve
- No named outcome or payoff
- Supporting line repeats the headline
- Mobile drops the '200+ Films' proof
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Cloudflare verification checkbox — A raw "Verify Martini are human" widget sits directly under the primary CTA, breaking the cinematic fold with an untrusted-looking interruption.
- Duplicate Request Access — The nav pill duplicates the hero CTA at identical white-on-dark weight, splitting the single action into two equal targets.
- Subtitle over face — "Martini's Film Set for AI Videos" and the supporting line sit on a mid-tone area of the video still, reducing legibility versus the headline.
Mobile web
84StrongThe phone experience as a first-class citizen.
12- Oversized hero headline — Scales down too little and wraps into four lines, including an orphaned 'for', pushing the CTA to the fold's edge.
- Film credit pill — Low-contrast 'Gami Orbegoso's film' caption sits near the CTA zone and reads as a tappable control without a clear purpose.