Your landing page’s weakest score is Value props.
How Runway ranks
63Growth scoreupdated
category scores
category scoresShowHide
Value props
48PoorTitle, subtitle, hero — do they sell the product's true value?
Runway’s headline vague
Building Real-World Intelligence
Runway is building foundational Real-World Intelligence that can understand, simulate and act in the world. We offer products and services built on-top of this intelligence to empower individuals and organizations to do more in the world.
Working
- Bold, ambitious brand positioning
- Clear free-trial CTA under the copy
- Partner logos hint at credibility
Could improve
- Never says what the product makes
- Subhead is an abstraction stack
- Hero video decorates, not demonstrates
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Runway | "We partner with the world's leading organizations to advance their industries:" logo strip (Amazon logo visible) |
| Playable 8-second sample video labeled "See the video style" beside the prompt box | |
| implicit context Pika may benefit from pre-existing familiarity among its target audience. | |
| implicit context Luma Dream Machine may benefit from pre-existing familiarity among its target audience. | |
| Prompt bar pairing "A pianist plays on a ship amid towering waves." with the generated hero video | |
| implicit context Hailuo AI (MiniMax) may benefit from pre-existing familiarity among its target audience. |
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
82StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Runway compares
Recommended rewrites