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- Sep 22, 202664LiveTrust −6 · Value props −4Viewing
- Apr 29, 202664First tracked report — strongest Information hierarchy 76, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Lance ranks
64Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Lance | No visible trust signal identified. |
| Logo bar labeled "ACTABL IS THE CHOICE FOR TOP HOTELIERS" with Remington, Aimbridge Hospitality, Atrium Hospitality, Dav | |
| Hero graphic with feature labels "Communication", "Processes", "SOPs & Knowledge" | |
| "Mews acquires Flexkeeping to accelerate the future of hotel operations" banner with "A MEWS COMPANY" badge | |
| "Awards and Recognition" section with Capterra, GetApp, and Software Advice badges | |
| "Servicing over 10 million hotel rooms globally." above a customer logo bar with Marriott, Kimpton, Davidson, and EVT |
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
Lance’s headline vague
Hotels, made effortless
Collaborative AI for exceptional hotels
Working
- Names the hotel audience instantly
- "Effortless" taps relief from ops grind
- Clean, confident brand tone
Could improve
- Subhead is a category label, no job named
- Zero numbers or proof points in fold
- Hero video decorates, never shows product
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Book' feels like a meeting cost
- hero button small vs headline
- no self-serve or free path
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Hero Book a Demo — Translucent gray pill sinks into the dark video and duplicates the nav CTA at equal weight.
- Headline over footage — White serif text sits on mid-tone keyboard footage with no scrim, thinning legibility at a glance.
- Scroll hint text — Low-contrast gray 'Scroll to walk through the hotel' is nearly invisible against the dark video.
Mobile web
80StrongThe phone experience as a first-class citizen.
123- Header CTA duplication — "Book a Demo" in the header duplicates the hero button below, splitting attention while neither is full-width.
- Hero Book a Demo — The primary "Book a Demo" button sits at roughly 40% width near the fold's bottom edge instead of full-bleed and thumb-centered.
- Scroll cue text — "Scroll to walk through the hotel" renders in low-contrast gray over the dark video, nearly unreadable.