Your landing page’s weakest score is Trust.

Fix Trust
59Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

hotelkit
Optii Solutions
Actabl (Alice)
Flexkeeping
Unifocus
Trust read
hotelkitHero graphic with feature labels "Communication", "Processes", "SOPs & Knowledge"
LanceNo visible trust signal identified.
Actabl (Alice)Logo bar labeled "ACTABL IS THE CHOICE FOR TOP HOTELIERS" with Remington, Aimbridge Hospitality, Atrium Hospitality, Dav
Flexkeeping"Mews acquires Flexkeeping to accelerate the future of hotel operations" banner with "A MEWS COMPANY" badge
Unifocus"Awards and Recognition" section with Capterra, GetApp, and Software Advice badges
Optii Solutions"Servicing over 10 million hotel rooms globally." above a customer logo bar with Marriott, Kimpton, Davidson, and EVT

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Buried hero CTA — Only a sliver of the red "Book a demo" button peeks above the consent modal, leaving no tappable primary action.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

hotelkit’s headlineThe digital platform for efficient hotel teamsWith hotelkit, teams communicate clearly, stay aligned, and manage daily tasks in one place. Our hotel software streamlines workflows, making operations smoother and more efficient across every department and properties.

Working

Could improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

hotelkit desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

hotelkit

How hotelkit compares

Recommended rewrites