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- Sep 22, 202668LiveOverall −7 · CTA −10 · Trust −8Viewing
- Apr 28, 202675First tracked report — strongest Information hierarchy 82, weakest Trust 66View →
Your landing page’s weakest score is Trust.
How Fed10 ranks
68Growth scoreupdated
category scores
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Score over time
Trust
58FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Fed10 | Real Fed10 workspace UI screenshot showing "New Thread", "Briefing", and "Agents" navigation |
| Quincy product UI mockup with query "What are the sponsors of the bills saying about artificial intelligence on social m | |
| "Trusted by over 500 teams across advocacy, academia, and government affairs" above a logo row (Common Cause, NBCUnivers | |
| Analysis carousel with real report thumbnails ("Tech Policy in the Midterms", "Defense Policy in the Midterms") plus "ES | |
| Hero carousel showing real LegiStorm Pro product UI (Congressional Staff Directory and state map) on laptop, tablet, and |
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Book' feels costly and committal
- no self-serve or low-friction path
- small footprint vs huge headline
- product UI shown but not clickable
Mobile web
68FairThe phone experience as a first-class citizen.
123- Headline wraps six lines — The serif headline scales down too little and wraps into six tall lines, pushing the CTA to the bottom edge of the fold.
- Book a demo button — Desktop-proportioned button sits at roughly half the column width instead of a full-bleed thumb target.
- Dual header CTAs — "Log in" and "Book a demo" sit side by side in the header, duplicating the hero CTA and crowding the top bar instead of collapsing to one action.
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Fed10’s headline undersells
AI tailored for the most ambitious policy professionals
Built for trusted coverage of every political signal across Congress, all fifty states, and 11,000+ municipalities, with every claim verified against its source.
Working
- Subhead has hard numbers: 50 states, 11,000+
- Source verification hits the trust pain point
- Hero shows real product UI, not decoration
Could improve
- Headline names audience, not outcome
- 'AI tailored for' is a generic opener
- No proof point or customer signal in fold
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
12- Duplicate demo buttons — Header "Book a demo" mirrors the hero CTA at equal black weight, splitting the click path into two targets.
- Cropped product preview — The app screenshot enters the fold as a mostly blank sidebar and empty canvas, previewing chrome instead of the product's insight output.