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- Sep 21, 202662LiveOverall −6 · Mobile web −36 · Value props +8Viewing
- Sep 3, 202668Overall +1 · Trust +6View →
- Jul 20, 202667First tracked report — strongest Value props 78, weakest Trust 42View →
Your landing page’s weakest score is Mobile web.
How End Close ranks
62Growth scoreupdated
category scores
category scoresShowHide
Score over time
Mobile web
42PoorThe phone experience as a first-class citizen.
123- Clipped hero headline — "Reconciliation" is cut off at the right edge — desktop type never scaled for the phone viewport.
- Overflowing dashboard mockup — The reconciliation table bleeds off both sides; stat cards and columns are truncated and unreadable.
- Small demo button — "Book a demo" keeps desktop proportions instead of a full-width thumb-friendly tap target.
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| End Close | Reconciliation product UI with matched/unmatched records and "Agent resolved · EXC-004 / Duplicate refund · 2m ago" toas |
| Product screenshot of the agent generating a "Working Paper Summary: COGS (Cost of Goods Sold) Journal Entry Calculation | |
| "Trusted by 3,500+ global companies" logo bar (lululemon, DoorDash, Shopify, HubSpot, Roblox, Twilio) | |
| "Built with Google AI" disclosure under the AI question bar | |
| "Trusted By 1500+ Finance Teams Of All Sizes" above a logo wall including Adobe, Siemens, Unilever, Nike, Nestlé, Starbu | |
| No visible trust signal identified. |
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- scheduling cost-feel on first click
- no echo of automation headline
- nav says 'Learn more on a call'
- no self-serve or in-product path
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
123- Clipped hero headline — "Reconciliation" is cut off by the product panel, breaking the core message on desktop and worse on mobile.
- Learn more button — Blue nav button matches the primary CTA's weight, splitting attention between two calls to action.
- Book a demo CTA — Primary CTA is visually outranked by the oversized headline and adjacent screenshot, sitting small in the scan path.
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
End Close’s headline sells
Reconciliation automated end to end
Stop chasing exceptions. Get numbers you trust, an audit trail that's always ready, and data you can build on.
Working
- Names the exact job: reconciliation, end to end
- Subhead hits real pains: exceptions, trust, audit
- Proof strip has hard numbers: 99.999%, weeks
Could improve
- Headline clips off-screen on desktop and mobile
- No named buyer (finance/accounting teams)
- Stats lack external proof (customers, volume)