Button ComputerYC W26 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

908070605040Rabbit r1 66 on May 28 (Wayback)Rabbit r1 64 on Jul 17 (Wayback)Rabbit r1 64 on Jul 31 (Wayback)Rabbit r1 66 on Aug 11 (Wayback)Rabbit r1 66 on Aug 20 (Wayback)Rabbit r1 67 on Sep 11 (Wayback)Rabbit r1 71 on Sep 21 (Live)Friend 60 on May 14 (Wayback)Friend 60 on May 31 (Wayback)Friend 57 on Jun 17 (Wayback)Friend 58 on Jul 12 (Wayback)Friend 61 on Aug 8 (Wayback)Friend 58 on Aug 23 (Wayback)Friend 63 on Sep 20 (Live)Limitless 48 on Sep 22 (Live)Plaud 73 on Sep 7 (Wayback)Plaud 75 on Sep 20 (Live)Omi (Based Hardware) 68 on Mar 22 (Wayback)Omi (Based Hardware) 52 on Jul 1 (Wayback)Omi (Based Hardware) 67 on Aug 11 (Wayback)Omi (Based Hardware) 71 on Sep 8 (Wayback)Omi (Based Hardware) 72 on Sep 20 (Live)Button Computer 78 on Apr 9 (Wayback)Button Computer 78 on Apr 19 (Wayback)Button Computer 79 on May 8 (Wayback)Button Computer 78 on May 18 (Wayback)Button Computer 78 on Jun 5 (Wayback)Button Computer 75 on Sep 21 (Live)Apr 9Apr 19May 8May 18Jun 5Sep 21
Past reportsShow past reportsHide past reports
  1. Sep 21, 202675LiveOverall −3 · Trust −10 · CTA −4Viewing
  2. Jun 5, 202678No score movementView →
  3. May 18, 202678Overall −1 · Trust −4View →
  4. May 8, 202679Overall +1 · Trust +4View →
  5. Apr 19, 202678CTA +2 · Mobile web +2View →
  6. Apr 9, 202678First tracked report — strongest Information hierarchy 88, weakest Value props 72View →

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Button Computer
Rabbit r1
Plaud
Trust read
Button Computer"BACKED BY Y Combinator / FEATURED IN TechCrunch, WIRED" press and investor logo strip
Rabbit r1reddot winner 2025 best of the best + iF DESIGN AWARD 2025 badges
FriendThe Friend pendant device shown worn in the mobile hero photo
LimitlessHeadline "Limitless has been acquired by Meta" paired with the founder video "Message from Dan Siroker, Co-Founder & CEO
Plaud"4.9/5.0 App Store Rating — Trusted by over 2.5 million professionals globally" under the Shop Plaud CTA
Omi (Based Hardware)"Open source. Own your data. Runs on your device." beneath the Download CTA, paired with a demo video showing the live "

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Button Computer’s headline undersellsThe fastest way to get things done with voice AIButton is a tiny computer built for AI.

Working

  • Names speed as the core outcome
  • Subhead clarifies it's hardware
  • YC, TechCrunch, WIRED proof in fold

Could improve

  • 'Get things done' is generic
  • No concrete tasks or numbers
  • Hero video hides the device itself

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Button Computer
Friend
Omi (Based Hardware)

Problems

  • preorder feels high-commitment
  • no price or ship date near CTA
  • no risk-reducer (refund/guarantee)
  • no low-cost secondary path

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1
  1. Preorder now button — Small footprint on desktop relative to the oversized headline; it reads a full weight class below the message it should convert.

Mobile web

86Strong

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. PREORDER NOW button — Desktop-proportioned at about half the column width; should be near full-bleed for thumb reach.
  2. ACCOUNT and CART links — Desktop text-link row carried onto mobile instead of collapsing into a compact menu icon.

Competitors

inferred from product, audience, and value prop