Omi (Based Hardware)https://omi.me/

Your landing page’s weakest score is Trust.

How Omi (Based Hardware) ranks

  1. 1.Button Computer75
  2. 2.Plaud75
  3. 3.Omi (Based Hardware)72
  4. 4.Rabbit r171
  5. 5.Friend63
  6. 6.Limitless48
Fix Trust
72Growth scoreupdated

category scores

Trust58Information hierarchy72
category scoresShowHide
Trust58Information hierarchy72

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Omi (Based Hardware)
Rabbit r1
Plaud
Button Computer
Trust read
Omi (Based Hardware)"Open source. Own your data. Runs on your device." beneath the Download CTA, paired with a demo video showing the live "
Button Computer"BACKED BY Y Combinator / FEATURED IN TechCrunch, WIRED" press and investor logo strip
Rabbit r1reddot winner 2025 best of the best + iF DESIGN AWARD 2025 badges
FriendThe Friend pendant device shown worn in the mobile hero photo
LimitlessHeadline "Limitless has been acquired by Meta" paired with the founder video "Message from Dan Siroker, Co-Founder & CEO
Plaud"4.9/5.0 App Store Rating — Trusted by over 2.5 million professionals globally" under the Shop Plaud CTA

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Buy Now vs Download — Two equal-weight white pill CTAs ('Buy Now' in nav, 'Download' in hero) split the primary action and confuse whether Omi is bought or downloaded.
  2. Three platform icons — Phone/Apple/Windows icons crammed inside the Download pill add a micro-decision before the click instead of after it.
  3. Open source link — Underlined 'Open source' exit link sits directly beneath the primary CTA, in the scan path to the action.
  4. Hero video thumbnail — Dark webcam still with a tiny 'Don't apologize' tip does not visually explain the '2nd brain' promise at a glance.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Omi (Based Hardware)’s headline2nd brain you trust more than your 1stOmi captures your screen and conversations, creates tasks, reminders and advice. Works on desktop, phone and wearables.

Working

Could improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Omi (Based Hardware)

How Omi (Based Hardware) compares

Recommended rewrites

Mobile web

80Strong

The phone experience as a first-class citizen.

Omi (Based Hardware) mobile capture for Mobile web

What works

What to improve