Your landing page’s weakest score is Value props.

Fix Value props
71Growth scoreupdated

category scores

category scoresShowHide

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Rabbit r1’s headline vaguerabbitOS 2.3access more agents on the go, discover new creations, and more on r1

Working

  • Hero image shows real device and UI
  • 'No subscription' kills a key objection
  • $199 price and awards build trust

Could improve

  • Headline is a version number, not value
  • 'Agents' and 'creations' assume insiders
  • No outcome named for a new visitor

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rabbit r1
Friend
Omi (Based Hardware)

Problems

  • 'buy' makes click feel costly
  • risk-reducers not on the button
  • no secondary lower-intent CTA

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Rabbit r1 desktop capture for Trust

How Rabbit r1 compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Rabbit r1 desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Rabbit r1 mobile capture for Mobile web

What works

What to improve