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- Sep 21, 202675LiveOverall +7 · Trust +34 · Value props +8Viewing
- May 19, 202668First tracked report — strongest Mobile web 84, weakest Trust 38View →
Your landing page’s weakest score is CTA.
How Solidroad ranks
75Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- high-cost click: booking a call
- nav says 'See a Demo', hero 'Book'
- no self-serve or low-friction path
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Solidroad | Customer logo bar featuring Ryanair, crypto.com, ActiveCampaign, Intercom, Ooni, Ōura, Love's, and Chime |
| "Trusted by leading brands" strip with the Nationwide logo | |
| Interactive AI role-play demo with scenario list ("Moving Avatar Discovery Call") and "Try Now" avatar card | |
| Hyperbound is named in Gartner's Market Overview for B2B Sales AI Roleplay Applications | |
| Customer logo strip (Sanofi, Astellas, Alnylam, Decibel Therapeutics, Braeburn) under "The #1 Platform for Life Sciences | |
| "Trusted by 300K+ reps from World's leading teams" with Lenovo, ABB, Salesforce, Syngenta, Foxtons logos |
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Solidroad’s headline sells
Better customer outcomes start with better training
Realistic AI-powered simulations that make every agent, and every interaction, better.
Working
- Outcome-first headline, not feature list
- Subhead names the mechanism: AI simulations
- Hero screenshot shows real simulations UI
Could improve
- 'Better' used 3x with no numbers
- No quantified proof (ramp time, CSAT)
- Audience (CX/support teams) unnamed
Mobile web
78FairThe phone experience as a first-class citizen.
123- Book a Demo button — Desktop-proportioned pill floats at roughly a third of the column width instead of near-full-bleed for the thumb.
- Product screenshot text — Dashboard UI labels like "Assignments" and "Highest score" render far too small to read on a phone.
- Header CTA pair — "Sign In" and "See a Demo" crowd the collapsed header and compete with the hero's "Book a Demo".
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- See a Demo nav button — Duplicates the hero's "Book a Demo" with a different label, splitting the fold's one action into two equal-weight paths.
- Product screenshot right edge — The dashboard mock is cropped off-screen, so its key panel (dates, limits) reads as clutter rather than a legible proof point.
- Logo strip bottom edge — Customer logos are half-cropped by the fold with washed-out contrast (Ryanair, Chime barely legible), weakening the trust beat they exist to deliver.