Your landing page’s weakest score is Value props.

Fix Value props
38Growth scoreupdated

category scores

category scoresShowHide

Value props

18Poor

Title, subtitle, hero — do they sell the product's true value?

Working

  • Nationwide logo lends enterprise credibility
  • Trust strip is legible and prominent

Could improve

  • Hero is a black void with no copy
  • No headline or subhead visible at all
  • No product visual demonstrates value

Information hierarchy

32Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Get a Demo button — Primary CTA is small, tucked in the corner, and visually matched by the adjacent Sign In button.
  2. Six-link nav row — Seven exit paths (nav plus Sign In) all outweigh the single conversion action in scan priority.
  3. Trust strip single logo — "Trusted by leading brands" shows only one logo, undercutting the plural claim it makes.

Mobile web

38Poor

The phone experience as a first-class citizen.

Zenarate mobile capture for Mobile web

What works

What to improve

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Zenarate desktop capture for Trust

How Zenarate compares

Trust read

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Zenarate

How Zenarate compares

Recommended rewrites