Paratus HealthYC W25 landing page report.
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Your landing page’s weakest score is Trust.

Fix Trust

Score over time

9080706050Assort Health 76 on Feb 3 (Wayback)Assort Health 73 on Feb 15 (Wayback)Assort Health 75 on Mar 7 (Wayback)Assort Health 81 on Jul 28 (Live)Hello Patient 66 on Apr 13 (Wayback)Hello Patient 69 on Jul 9 (Wayback)Hello Patient 70 on Aug 18 (Wayback)Hello Patient 73 on Sep 20 (Live)Talkie.ai 64 on Apr 11 (Wayback)Talkie.ai 59 on Sep 23 (Live)Arini 71 on Jun 5 (Wayback)Arini 68 on Sep 20 (Live)Infinitus 61 on Apr 3 (Wayback)Infinitus 62 on Apr 14 (Wayback)Infinitus 62 on Apr 23 (Wayback)Infinitus 65 on May 7 (Wayback)Infinitus 66 on May 15 (Wayback)Infinitus 65 on Jun 13 (Wayback)Infinitus 73 on Sep 22 (Live)Paratus Health 62 on Jun 11 (Wayback)Paratus Health 62 on Sep 22 (Live)Jun 11Sep 22
Past reportsShow past reportsHide past reports
  1. Sep 22, 202662LiveValue props −6 · Mobile web +6Viewing
  2. Jun 11, 202662First tracked report — strongest Information hierarchy 78, weakest Trust 35View →

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Assort Health
Infinitus
Talkie.ai
Hello Patient
Arini
Trust read
Paratus HealthNo visible trust signal identified.
Assort Health"4.3/5 · 344K Patient Ratings" star badge above the headline
Hello Patient"MEET MIA — Start Talking" live voice-agent demo
Talkie.ai"Verified solution for healthcare" badge strip with HIPAA Compliant, AICPA SOC, and Google for Startups marks
AriniVoice call transcript card showing the AI receptionist answering: "Hi there. Thank you for calling Arini Dental. This is
Infinitus">90% positive ratings from patients" metric strip beneath the hero CTA

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Paratus Health’s headline vagueDo more. Scale faster. Care smarter.Gen AI Built for Healthcare. Designed for Your Phone Lines.

Working

  • Subhead names the real category: phone lines
  • Healthcare vertical stated explicitly
  • Phone-call imagery hints at the use case

Could improve

  • Headline is a generic abstraction stack
  • No numbers or concrete outcomes anywhere
  • Hero shows caller frustration, not the product

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Paratus Health
Hello Patientin-product action
Infinitus
Assort Health

Problems

  • demo ask feels costly/committal
  • no low-friction alternative CTA
  • generic label ignores headline promise

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Subheadline text wrap — Wraps to three lines leaving 'Lines.' orphaned on its own row.
  2. Headline over bright photo — White serif text sits on light skin tones with thin contrast, hurting legibility.

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Hero headline overlay — White serif headline sits on a mid-tone photo with no scrim, weakening the value prop at a glance.
  2. Subhead over photo — "Gen AI Built for Healthcare" in thin monospace loses contrast against the warm background.
  3. Nav Book a demo — Duplicates the hero CTA at equal dark weight, splitting focus between two identical buttons.
  4. Hero CTA button — Dark brown fill nearly matches the photo's shadows, muting the primary action's pop.