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- Sep 22, 202675LiveOverall +10 · Trust +30 · Mobile web +10Viewing
- May 29, 202665First tracked report — strongest CTA 82, weakest Trust 42View →
Your landing page’s weakest score is Value props.
How awen ranks
75Growth scoreupdated
category scores
category scoresShowHide
Score over time
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
awen’s headline undersells
Create any visual from conversation
Working
- Names the mechanism plainly
- Prompt box demonstrates product
- Strong logo proof: eBay, Puig, Acne
Could improve
- No subhead adds specifics
- No numbers or outcomes
- 'Any visual' too broad for ICP
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Try for free vs prompt box — Two same-priority actions — the black CTA and the prompt input both invite the first click, splitting the visitor's next step.
- Go to app button — Styled identically to the hero CTA (black pill), so the strongest-weight element in the fold points away from signup.
- Talk to the team link — Low-contrast gray text sits beside the primary CTA with no button affordance, reading as disabled rather than clickable.
- Faded client logos — Marcel, Marine Serre, and eBay marks are washed out to near-invisibility, wasting the fold's only social proof.
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| awen | Customer logo row (eBay, Marine Serre, Marcel) below the hero CTA |
| No visible trust signal identified. | |
| Laptop mockup showing the real Flair AI editor UI with a "Generate Photoshoot" panel, prompt, templates, and generated p | |
| implicit context Recraft may benefit from pre-existing familiarity among its target audience. | |
| Generated "BUBBLER Root & Rind Cola" poster with crisp rendered type | |
| Product screenshot of the Krea app interface ("Let's create something") on the monitor |
Mobile web
78FairThe phone experience as a first-class citizen.
123- Try for free button — Desktop-proportioned pill at half column width instead of a full-bleed thumb target.
- Cropped background images — Faded, half-clipped photos behind the header look like broken assets, not intentional design.
- Prompt input field — A second interactive element competing with Try for free splits the primary action on a small screen.
CTA
86StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- input submit is unlabeled icon
- nav labels compete: Go to app, Sign up
- placeholder lacks action verb