AsteroidYC W25 landing page report.
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Your landing page’s weakest score is Information hierarchy.

How Asteroid ranks

  1. 1.Asteroid79
  2. 2.Infinitus73
  3. 3.Sohar Health72
  4. 4.Tennr63
Fix Information hierarchy

Score over time

85807570656055Tennr 61 on Sep 3 (Wayback)Tennr 63 on Sep 20 (Live)Sohar Health 62 on Apr 10 (Wayback)Sohar Health 69 on May 21 (Wayback)Sohar Health 69 on Jun 11 (Wayback)Sohar Health 72 on Sep 22 (Live)Infinitus 61 on Apr 3 (Wayback)Infinitus 62 on Apr 14 (Wayback)Infinitus 62 on Apr 23 (Wayback)Infinitus 65 on May 7 (Wayback)Infinitus 66 on May 15 (Wayback)Infinitus 65 on Jun 13 (Wayback)Infinitus 73 on Sep 22 (Live)Asteroid 79 on Sep 22 (Live)Sep 22

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Case study banner — High-contrast tan strip with 'READ THE CASE STUDY' pulls attention off the hero before the value prop lands.
  2. Seven-link nav row — Workflows through Docs plus Sign in gives nine exits equal footing before the primary CTA is reached.
  3. Nav Start for free — Duplicates the hero CTA at equal weight, splitting the single conversion focal point.
  4. Backed-by investor row — Grey Y Combinator/OpenAI/Hugging Face marks read as faded links, adding a fourth horizontal band competing in the fold.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Asteroid’s headline sellsIntegrate with the hardest healthcare portalsAsteroid’s HIPAA compliant platform lets you integrate with healthcare systems in minutes. EHRs, payer portals, registries and desktop apps with no APIs can now be connected to from one place.

Working

  • 'Hardest' taps real portal frustration
  • Concrete list: EHRs, payer portals, registries
  • 'No APIs' and 'in minutes' remove objections

Could improve

  • No end outcome (time saved, claims done)
  • Only number is 100+ teams, below the CTA
  • 'In minutes' is vague — quantify it

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Trust read
Asteroid"TRUSTED BY 100+ HEALTHCARE & OPERATIONS TEAMS" logo strip (Strala, Moonset Health, ClassPass, etc.)
TennrNo visible trust signal identified.
Sohar HealthAnimated eligibility-workflow diagram ending in the result card "Patient Name: John Doe / Status: Eligible / Network Sta
Infinitus">90% positive ratings from patients" metric strip beneath the hero CTA

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Split CTA pair — "Start for free" is only half-width; "Book a demo" competes beside it instead of a single near-full-bleed primary tap target.
  2. Long body paragraph — Six lines of subhead copy push the CTA row to the bottom edge of the first viewport.
  3. Promo banner bar — The "Anthropic features Asteroid" strip eats a tall slice of the fold before the headline starts.

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Asteroid

Problems

  • small vs. huge hero headline
  • not full-bleed on mobile
  • no header language echo

Competitors

inferred from product, audience, and value prop