Your landing page’s weakest score is Trust.
How Archon ranks
68Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
38PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Archon | No visible trust signal identified. |
| "WE'RE FEDRAMP 20X CLASS C CERTIFIED!" announcement banner | |
| Banner: "Anitian is now part of Arkenstone Defense. Faster FedRAMP ATOs." | |
| "Authorized for Department of War" hero claim | |
| Detailed real product screenshot of the AI Hivemind workflow dashboard | |
| "Coordinated & comprehensive assessments across 85+ frameworks" headline claim |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA in the hero itself
- competing labels: Get Started vs Demo
- demo label feels costly
- header button small vs headline
Mobile web
72FairThe phone experience as a first-class citizen.
12- Below-fold demo form — The email field and BOOK A DEMO button sit far below the first viewport, so mobile visitors see no action to take.
- Long hero text block — Headline plus four-line subtext push the FastTrack offer and CTA a full screen down the page.
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
123- Dual CTA competition — "GET STARTED" in the nav and "BOOK A DEMO" in the banner carry equal visual weight, splitting the primary action between two destinations.
- Bottom demo banner — The strongest conversion surface (email field + BOOK A DEMO) is pinned to the last 150px of the fold, far below the natural scan path off the headline.
- Low-contrast email field — The dark input on a dark banner nearly disappears; the form reads as one button rather than an email-capture pair.
Value props
84StrongTitle, subtitle, hero — do they sell the product's true value?
Archon’s headline sells
Sell your software to the government
Archon handles mandatory federal software compliance (called FedRAMP) so you can innovate faster.
Working
- Outcome-first headline, not features
- Explains FedRAMP for newcomers
- Save 10 months and $1M is concrete
Could improve
- Hero image decorates, doesn't demo
- No proof points or customer logos
- $1M claim lacks supporting evidence