Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Anitian
Paramify
Coalfire
Palantir FedStart
Trust read
AnitianBanner: "Anitian is now part of Arkenstone Defense. Faster FedRAMP ATOs."
ArchonNo visible trust signal identified.
Paramify"WE'RE FEDRAMP 20X CLASS C CERTIFIED!" announcement banner
Second Front Systems"Authorized for Department of War" hero claim
Palantir FedStartDetailed real product screenshot of the AI Hivemind workflow dashboard
Coalfire"Coordinated & comprehensive assessments across 85+ frameworks" headline claim

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Anitian
Second Front Systems
Archon
Palantir FedStart

Problems

  • 5 words — too long
  • click feels like a sales call
  • competes with nav 'BOOK A DEMO'
  • 'expert' talks about people, not to visitor

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Anitian desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Anitian’s headlineACHIEVE RAPID FEDRAMP COMPLIANCEAccelerate your federal revenue with Anitian. Reduce the complexity and drive FedRAMP prep time and cost in half. Built by Anitian. Powered by Arkenstone.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Anitian mobile capture for Mobile web

What works

What to improve