Coalfirehttps://coalfire.com/

Your landing page’s weakest score is Trust.

How Coalfire ranks

  1. 1.Coalfire65
  2. 2.NCC Group63
  3. 3.trustacg.com62
  4. 4.Optiv60
  5. 5.GuidePoint Security51
  6. 6.Protiviti50
Fix Trust
65Growth scoreupdated

category scores

Trust52CTA58
category scoresShowHide
Trust52CTA58

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Coalfire
NCC Group
Trust read
Coalfire"Coordinated & comprehensive assessments across 85+ frameworks" headline claim
trustacg.comNo visible trust signal identified.
Protivitiimplicit context Protiviti may benefit from pre-existing familiarity among its target audience.
GuidePoint Security"GRIT Q3 2026 Ransomware & Cyber Threat Insights Report" banner (original threat research)
NCC GroupNews card: "UK critical infrastructure cyber security strengthened under new collaboration between Siemens and NCC Group
Optiv"Ponemon Report — Creating a Modern and Mature Security Operations Center" card in the Expert Insights section

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Coalfire
trustacg.com
GuidePoint Security
NCC Group

Problems

  • generic 'Learn more' promises nothing
  • no echo of the headline's offer
  • competes with nav 'Contact Us'
  • carousel slide may rotate CTA away

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Coalfire desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Coalfire’s headlineCoordinated & comprehensive assessments across 85+ frameworks. How's that for efficiency?

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Coalfire mobile capture for Mobile web

What works

What to improve