Your landing page’s weakest score is Trust.
How Trident ranks
75Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Trident | "Backed by Y" (Y Combinator) badge above the headline |
| "150+ security teams trust XBOW to find and prove the flaws attackers would actually exploit" | |
| Product dashboard UI showing "Signals Received 148" and "5 Critical Findings" | |
| "Trusted by 2000+ security teams worldwide" with Applied and Miro logos | |
| G2 "4.8 out of 5" and Gartner "4.7 out of 5" star-rating badges above the headline |
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Book a call button — Blue nav button outweighs the fold's actual primary CTA, splitting the conversion path in two.
- Try Now button — White-on-dark input button reads secondary next to the brighter blue 'Book a call'; the primary action loses the one-second scan test.
- Floating code graphic — Faint UI-lines motif above the badge communicates nothing about pentesting and pulls the eye above the headline.
CTA
82StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- placeholder shows format, not payoff
- 'free' in fine print, not on submit
- submit doesn't name the outcome
- competes with nav 'Book a call'
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
Trident’s headline sells
24/7 Security. Not once a year.
AI pentesting for apps, APIs, and cloud. Findings return as patches.
Working
- Contrast vs annual pentest hits a real pain
- Subhead names surfaces: apps, APIs, cloud
- "Findings return as patches" is an outcome
Could improve
- No numbers or proof points in the fold
- Hero art decorates, doesn't demonstrate
- "24/7 Security" alone reads generic
Mobile web
86StrongThe phone experience as a first-class citizen.
12- Try Now button — Shares one row with the URL field instead of stacking as a full-bleed thumb target.
- Book a call button — Second prominent CTA in the header competes with the hero's Try Now action.