Your landing page’s weakest score is Trust.
How Shielded ranks
55Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
38PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Shielded | No visible trust signal identified. |
| "project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner | |
| implicit context FourKites may benefit from pre-existing familiarity among its target audience. | |
| Everstream Analytics was ranked #1 in 3 of the 4 Use Cases in the 2026 Gartner® Critical Capabilities for Supplier Risk | |
| No visible trust signal identified. | |
| No visible trust signal identified. |
Mobile web
54FairThe phone experience as a first-class citizen.
1- SHIELDED watermark graphic — Decorative wordmark consumes the bottom third of the hero — prime space where the primary CTA should sit.
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA in hero, nav-only
- demo booking feels costly
- same footprint as LOGIN
- hidden behind hamburger on mobile
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Shielded’s headline vague
Every disruption has a financial destination.
The supply chain system of action that turns fragmented data into decisions that grow and protect margins.
Working
- Subhead names margin outcome
- Problem framing feels sharp
- Category stated: supply chain
Could improve
- Headline is a riddle without context
- Zero numbers or proof points
- Hero image decorates, not demos
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
12- Login button weight — Outlined 'LOGIN' sits directly beside 'BOOK A DEMO' at near-equal size, splitting attention at the sole decision point.
- Giant SHIELDED wordmark — Massive duplicate wordmark dominates the lower fold with no message or action attached, outranking the CTA visually.