PennantYC S26 landing page report.
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Pennanthttps://www.getpennant.ai/

Your landing page’s weakest score is Value props.

How Pennant ranks

  1. 1.Pennant71
  2. 2.Diligent69
  3. 3.Insightia (Diligent Market Intelligence)65
  4. 4.Glass Lewis63
  5. 5.ISS Governance (Institutional Shareholder Services)42
Fix Value props
71Growth scoreupdated

category scores

Value props62Trust62CTA70Mobile web78Information hierarchy82
category scoresShowHide
Value props62Trust62CTA70Mobile web78Information hierarchy82

Score over time

807060504030Glass Lewis 65 on Apr 9 (Wayback)Glass Lewis 55 on Apr 21 (Wayback)Glass Lewis 54 on Aug 4 (Wayback)Glass Lewis 57 on Aug 30 (Wayback)Glass Lewis 63 on Sep 22 (Live)ISS Governance (Institutional Shareholder Services) 46 on Apr 15 (Wayback)ISS Governance (Institutional Shareholder Services) 46 on Apr 24 (Wayback)ISS Governance (Institutional Shareholder Services) 42 on Sep 21 (Live)Diligent 75 on May 18 (Wayback)Diligent 72 on Jun 5 (Wayback)Diligent 74 on Jul 12 (Wayback)Diligent 72 on Jul 22 (Wayback)Diligent 74 on Aug 1 (Wayback)Diligent 73 on Sep 5 (Wayback)Diligent 69 on Sep 21 (Live)Insightia (Diligent Market Intelligence) 65 on Sep 21 (Live)Pennant 70 on Apr 10 (Wayback)Pennant 71 on Sep 2 (Wayback)Pennant 71 on Sep 20 (Live)Apr 10Sep 2Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202671LiveValue props −6 · Information hierarchy +4Viewing
  2. Sep 2, 202671Overall +1 · Trust +18 · CTA −10View →
  3. Apr 10, 202670First tracked report — strongest Mobile web 84, weakest Trust 44View →

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Pennant’s headline vagueThe CorpGov OS for Public CompaniesEmpower your team with voting & governance intelligence built for you, and apply your own principles at scale

Working

  • Hero screenshot shows real product doing its job
  • Founder credibility line adds proof
  • Names a clear audience segment

Could improve

  • 'CorpGov OS' assumes insider knowledge
  • 'Empower' and 'at scale' are affectless filler
  • No numbers or concrete outcomes anywhere

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Pennant
Diligent
Trust read
Pennant"Backed by Y Combinator" badge above the headline
Glass LewisCarousel item "How PGGM Built the Infrastructure for Its Modern Stewardship Practice" naming a real institutional custom
ISS Governance (Institutional Shareholder Services)"CLIENT LOGIN" and "STOXX & DAX INDICES" links in the top navigation implying an established institutional client base
DiligentGartner® Magic Quadrant™: Governance, Risk and Compliance Tools, Assurance Leaders 2025 — 'Named an industry Leader by G
Insightia (Diligent Market Intelligence)Embedded product demo video in a tablet frame below the hero

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pennant
Glass Lewis

Problems

  • click feels gated, not valuable
  • competes with 'Schedule Demo' in nav
  • no payoff or product value implied

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Dashboard screenshot — Desktop-density product image shrunk to phone width; every label and table cell is unreadably small.
  2. Request Access button — Button sits at roughly half column width instead of the near-full-bleed size mobile thumbs expect.

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture12
  1. Schedule Demo button — Second high-weight CTA with a different verb than "Request Access," splitting the fold's one intended action.
  2. Rotating headline word — The animated headline cycles audience segments, so the core value prop reads differently — or mid-blur — depending on the moment.

Competitors

inferred from product, audience, and value prop
#1Pennant71
#2Diligentdiligent.com69 #3Insightia (Diligent Market Intelligence)insightia.com65 #4Glass Lewisglasslewis.com63 #5ISS Governance (Institutional Shareholder Services)issgovernance.com42