Your landing page’s weakest score is Trust.
How LATO ranks
66Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| LATO | "Backed by Y Combinator" badge above the headline |
| AlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026 | |
| implicit context Tegus may benefit from pre-existing familiarity among its target audience. | |
| No visible trust signal identified. | |
| Stat block: "5,000+ Client organizations" and "2M+ Vetted Experts" | |
| Logo strip with WSJ, LinkedIn, and Microsoft on the mobile capture |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
LATO’s headline vague
Recreate any market
The fastest and most accurate way to do commercial diligence. Our agents interview hundreds of experts and analyze thousands of documents — in hours, not weeks.
Working
- Subhead names buyer and mechanism
- "Hours, not weeks" gives a time outcome
- "Hundreds of experts" adds scale
Could improve
- Headline is abstract without subhead
- Hero globe decorates, doesn't demo
- Overlay text cut off mid-sentence
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels costly — calendar ask
- no value payoff in label
- no low-friction alternative CTA
Mobile web
72FairThe phone experience as a first-class citizen.
123- Broken globe caption — Rotating text is cut mid-sentence — 'Real experts, at machine speed on' reads as a broken fragment.
- Hero Schedule button — Desktop-proportioned pill floats at half column width instead of a full-bleed thumb target.
- Header demo CTA — Duplicates the hero's 'Schedule a demo' inches above it, splitting attention on one action.
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
123- Globe tagline fragment — Text reads 'Real experts, at machine speed on' — a mid-rotation fragment that ships as broken copy in the capture.
- Right-column subtitle — The diligence value prop sits detached on the far right, outside the headline-to-CTA scan path where visitors read it.
- Duplicate nav CTA — Second same-weight 'Schedule a demo' in the nav splits attention with the identical hero button below.