Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

NewtonX
Guidepoint
AlphaSense
Trust read
NewtonXLogo strip with WSJ, LinkedIn, and Microsoft on the mobile capture
LATO"Backed by Y Combinator" badge above the headline
AlphaSenseAlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026
Tegusimplicit context Tegus may benefit from pre-existing familiarity among its target audience.
AlphaSightsNo visible trust signal identified.
GuidepointStat block: "5,000+ Client organizations" and "2M+ Vetted Experts"

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

NewtonX
AlphaSense
Guidepoint

Problems

  • ghost style loses to solid Contact Us
  • generic label, no value or echo
  • competes with nav CTA for attention

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

NewtonX’s headlineEnd-to-end B2B market researchRun research with verified professionals or simulate buyer behavior to turn complex questions into decision-ready insights.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

NewtonX desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

NewtonX mobile capture for Mobile web

What works

What to improve