Your landing page’s weakest score is Trust.

Fix Trust
57Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Guidepoint
AlphaSense
NewtonX
Trust read
AlphaSightsNo visible trust signal identified.
LATO"Backed by Y Combinator" badge above the headline
AlphaSenseAlphaSense is named the only Leader in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q3 2026
Tegusimplicit context Tegus may benefit from pre-existing familiarity among its target audience.
GuidepointStat block: "5,000+ Client organizations" and "2M+ Vetted Experts"
NewtonXLogo strip with WSJ, LinkedIn, and Microsoft on the mobile capture

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

AlphaSights’s headline vagueKnowledge on demand for today's decision makers

Working

  • Short, confident, easy to scan
  • Names the audience: decision makers
  • "On demand" hints at speed

Could improve

  • No subhead to explain the offer
  • "Knowledge" is an abstraction
  • Hero video decorates, not demos

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AlphaSights

How AlphaSights compares

Recommended rewrites

Mobile web

62Fair

The phone experience as a first-class citizen.

AlphaSights mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

AlphaSights desktop capture for Information hierarchy

What works

What to improve