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- Sep 20, 202647LiveCTA −8 · Value props +6Viewing
- Jul 24, 202647First tracked report — strongest Information hierarchy 58, weakest CTA 38View →
Your landing page’s weakest score is CTA.
How Induction Labs ranks
47Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
30PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no primary CTA anywhere on fold
- only nav pills 'news'/'about' clickable
- hero copy gives no next action
- mobile fold equally action-free
Trust
38PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Induction Labs | No visible trust signal identified. |
| "Anthropic is a public benefit corporation dedicated to securing its benefits and mitigating its risks." | |
| implicit context OpenAI may benefit from pre-existing familiarity among its target audience. | |
| Dated news entry "Introducing Gemini 3.8 Flash and 3.8 Flash Cyber — September 2026" showing an active release cadence | |
| Featured News card: "Mistral raises €3B to make sovereign, open-weight AI the…" | |
| "We are an American company with offices in Palo Alto and Tel Aviv" |
Mobile web
48PoorThe phone experience as a first-class citizen.
12- Uncollapsed nav pills — Desktop 'news'/'about' pill row sits full-size in the header instead of collapsing to a menu.
- Hero headline placement — 'AI with intellectual curiosity' lands roughly two-thirds down the viewport, so the artwork alone greets the visitor first.
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Induction Labs’s headline vague
AI with intellectual curiosity
We're a research lab building intelligence that is intrinsically motivated to learn about the world.
Working
- Distinct thesis: intrinsic motivation
- Subhead names the category: research lab
- Copy is short and memorable
Could improve
- No concrete output, model, or result named
- Hero art decorates, demonstrates nothing
- No numbers or proof points anywhere
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
12- Headline text block — Value prop is small and pinned to the bottom edge, subordinate to the artwork with no action beside it.
- News and about pills — Both nav pills carry equal weight and are the only clickable actions, making exits the de facto CTA.