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- Sep 20, 202668LiveOverall −4 · CTA −10 · Information hierarchy −4Viewing
- Aug 21, 202672First tracked report — strongest Mobile web 84, weakest Trust 48View →
Your landing page’s weakest score is Trust.
How Gamgee ranks
68Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Gamgee | "Hi, I'm Rosie and this is my dog dad Paul" patient story with a real photo watermarked THE AUSTRALIAN |
| Photo of a hand holding a 96-well assay plate on the "Ex Vivo CRO Services for Pharma" card | |
| Photo collage of real patient pets wearing branded "#PetsAgainstCancer" Torigen bandanas | |
| "A BREAKTHRU COMPANY" parent-company mark in the header logo |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Register' feels like paperwork
- no payoff named for the click
- nav says 'Register interest' instead
- waitlist framing, no value received
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Gamgee’s headline sells
The first personalized cancer treatment protocol for dogs.
Working
- Category-defining 'first' claim, stated plainly
- Names exact audience and problem in one line
- DNA helix of dog photos shows the mechanism
Could improve
- No subhead explaining how it works
- 'ze-ets-001' code is meaningless to owners
- Zero proof points or numbers in the fold
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?
123- Learn More link — Same-height text link beside the primary CTA splits the click at the decision moment.
- Nav Register interest button — Dark pill duplicates the primary CTA in a different color, creating two competing button styles for one action.
- DNA photo helix — Busy collage runs off the top and bottom of the fold with no caption tying it to the treatment promise, pulling scan attention off the headline.
Mobile web
80StrongThe phone experience as a first-class citizen.
1- Photo helix behind headline — Dog-photo spiral runs directly behind the headline and eyebrow text, reducing legibility and competing with the message.