Your landing page’s weakest score is Trust.
How Shor ranks
74Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Shor | "Backed by Y Combinator" badge above the headline |
| G2 4.8/5 (5K+ Reviews) and Trustpilot 4.5/5 (9K+ Reviews) badges directly below the "Book a demo" CTA | |
| Customer logo bar under "GLOBAL COMPANIES GROW WITH REMOTE" (GitLab, Box, Miro, KFC, Heineken, Mizuho, Mercury, Lovable) | |
| G2 badge reading "4.8 stars 13k+ reviews" above the headline | |
| Trustpilot and G2 star ratings with a B Corp "Certified Corporation" badge above the Book a Demo CTA |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Shor’s headline sells
International payroll, built for founders.
Hire international employees and contractors at startup speed. Sign up in minutes and run payroll within the week.
Working
- Names category and audience in six words
- Time-bound claims: minutes, within the week
- YC badge plus customer logos add trust
Could improve
- Hero art decorates, never shows product
- No hard numbers: countries, price, savings
- No emotional contrast with slow incumbents
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- generic label, no product echo
- speed promise not in CTA
- no payoff implied by click
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Duplicate CTA pair — "Talk to a founder" repeats at equal size beside "Get started" in both nav and hero, splitting the primary action twice.
- Faded fourth logo — The last "Trusted by" logo is nearly invisible against the rocks, making the proof row look broken.
- Nav exit links — Pricing, Docs, Blog and Log in offer four exits before the visitor reaches the hero promise.
Mobile web
84StrongThe phone experience as a first-class citizen.
12- Faint trust logos — "The Prompting Company" and Omnifact logos are low-contrast and clipped at the viewport edge, weakening the trust strip.
- Talk to a founder button — Ghost button on a busy lighthouse image has weak contrast, making the secondary action hard to read at a glance.