HeraYC S25 landing page report.
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Your landing page’s weakest score is Value props.

Fix Value props

Score over time

858075706560Jitter 81 on Sep 22 (Live)LottieLab 78 on Apr 23 (Wayback)LottieLab 79 on May 18 (Wayback)LottieLab 78 on Jun 7 (Wayback)LottieLab 80 on Aug 4 (Wayback)LottieLab 79 on Aug 20 (Wayback)LottieLab 79 on Sep 3 (Wayback)LottieLab 78 on Sep 22 (Live)Rive 66 on Sep 22 (Live)Kive AI Motion 70 on Apr 7 (Wayback)Kive AI Motion 71 on Apr 19 (Wayback)Kive AI Motion 70 on May 7 (Wayback)Kive AI Motion 68 on May 17 (Wayback)Kive AI Motion 72 on Jun 18 (Wayback)Kive AI Motion 72 on Sep 22 (Live)LottieFiles 74 on Aug 11 (Wayback)LottieFiles 74 on Aug 25 (Wayback)LottieFiles 74 on Sep 8 (Wayback)LottieFiles 70 on Sep 22 (Live)Hera 72 on Sep 22 (Live)Sep 22

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Hera’s headline sellsYour AI Motion Designer

Working

  • Headline names the role Hera replaces
  • Selection-box hero demos the canvas itself
  • YC + Product Hunt badges add real proof

Could improve

  • No subhead — output and speed unstated
  • Zero concrete numbers or outcomes
  • Prompt bar demo easy to miss as the demo

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Hera
Jitter
LottieLab
Rive
Trust read
Hera"Backed by Y Combinator" badge alongside a Product Hunt "#1 Product of the Day" award above the hero
Jitter"Over 20,000 creative teams use Jitter" above a logo wall with Google, Spotify, TikTok, Deliveroo and Perplexity
LottieLab"Trusted by 500,000+ designers, from the world's most innovative companies." with logos of Google, OpenAI, TikTok, Amazo
RiveTrusted by Spotify Wrapped, Duolingo, and products reaching 2 billion users.
Kive AI MotionInteractive demo input pre-filled with "Try glossier.com/products/cloud-paint"
LottieFiles"Trusted by 16 million+ designers and developers from over 280,000 companies worldwide"

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Prompt bar CTA — The primary prompt input sits pinned at the very bottom of the viewport, far from the headline with no full-width action button in between.
  2. "Backed by" badge row — Desktop badge row wraps awkwardly on mobile — "Backed by" breaks over two lines and the Product Hunt card nearly overflows the right edge.
  3. Start creating button — The gradient CTA keeps its desktop pill proportions instead of expanding toward full-bleed, leaving a small tap target in the header.

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Prompt input CTA — The actual conversion action — the prompt box — sits at the very bottom edge with no label telling visitors to type here, so the fold's real CTA reads as an afterthought.
  2. Headline selection handles — The red bounding-box handles around 'Hera's AI Motion Designer' read as a broken editor state rather than a deliberate demo cue, muddying the value prop.
  3. Nav link row — Four same-weight links (Examples, Testimonials, Product Launch, API) offer exits before the visitor reaches the prompt input or 'Start creating'.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Herain-product action
Jitter
LottieLab
LottieFiles

Problems

  • icon-only submit, no promise
  • placeholder lacks action verb
  • no payoff stated in microcopy
  • nav button label differs from input