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- Sep 22, 202677LiveOverall −2 · Information hierarchy −6 · CTA −4Viewing
- Jul 20, 202679First tracked report — strongest Value props 84, weakest CTA 76View →
Your landing page’s weakest score is CTA.
How EffiGov ranks
77Growth scoreupdated
category scores
category scoresShowHide
Score over time
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Book' feels committal, sales-gated
- cheaper 'Try the live demo' demoted
- no header language echo
Mobile web
72FairThe phone experience as a first-class citizen.
1234- Hero headline block — Scales down too little — four tall lines push the primary CTA below the first viewport.
- Live briefing promo bar — Sticky promo deck stacks on top of the nav, spending header height on a secondary offer.
- Six-line body paragraph — Desktop-length copy wraps into six lines, further delaying the tap target.
- Wrapped eyebrow text — Letter-spaced label breaks onto two lines and adds vertical bloat above the headline.
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
1234- Save EffiGov's seat pill — Brightest, highest-contrast button on the page promotes a webinar, outranking the demo CTA at first glance.
- Hero CTA pair — White 'Book a Demo' and outlined 'Try the live demo' sit at near-equal weight, splitting the one action into two.
- Nav Book a Demo — Blue duplicate of the hero CTA adds a third demo button in view, diluting which one is primary.
- Read the case study — Arrow link inside the testimonial card offers an exit path right beside the conversion zone.
Trust
78FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| EffiGov | Sumter County, Florida case study card: "12,000+ calls in June alone · 72% without staff" with attributed quote from Ste |
| "With over a decade of innovation" longevity claim in the hero subheadline | |
| Wall of municipal customer logos (City of Dubuque, Town of Vernon, Union City, CALCOG, Coral Gables) directly below the | |
| "Local Voting Reminder" campaign editor UI with real controls and phone preview under "Make media that moves people." | |
| "Exciting News: Indigov is now part of the Granicus family." banner with "now part of Granicus" header lockup |
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
EffiGov’s headline sells
AI phone agents, every department.
Residents call the numbers they already know, and every line answers. A call can move from one department to the next, AI → AI or AI → staff, and residents never have to repeat themselves.
Working
- Concrete mechanism: keep existing numbers
- Kills the repeat-EffiGov pain point
- Real proof: 12,000+ calls, 72% no staff
Could improve
- H1 names category, not outcome
- 'AI → AI' notation needs decoding
- Proof numbers live in card, not copy